5 tips on how to increase the price of your treatments
June 15, 2021
Daniel Coulton Shaw & Alex Zakucia
Apart from making more profit, obviously. The main goal of increasing pricing is to provide a better service to your patients and have less stress in the clinic.
More patients doesn't always equal more profit.
- Don't price based on competition
- Look at how much profit you want and reverse engineer back to get the final price
- Focus on high-profit treatments
- Fast: tell everyone about the price increase
- Slow: only new patients have higher prices